Svenska Spel is the largest gaming operator in Sweden with a net market share of 53 percent. Svenska Spel is to arrange gaming and lotteries on licence from Government and to meet consumer interest in having a reliable alternative to illegal gaming operations. We also strive to provide a broad service in both urban and rural areas.
Social welfare is to be prioritized in the development of gaming forms and throughout the business as a whole. The risk of fraud and illegal gaming is also to be taken into consideration, security in gaming management maximized. Regulators must be able to provide efficient and independent control.
Svenska Spel is to maintain a responsible positioning in its marketing which reflects social engagement and prevents it being perceived as overly assertive.
Svenska Spel is wholly owned by the Swedish State. The average number of employees (2009) was 1 748 for the entire group. Svenska Spel has its headquarter on the island of Gotland, situated in the Baltic Sea. Svenska Spel’s mainland office is situated in Sundbyberg, outside Stockholm.