August 22, 2011
In July, The Distributed Marketing Blog completed its first survey of marketing executives. We asked about their current spending priorities, spending plans for 2012, their view of how effective various marketing channels were, and how they selected different marketing communications tools.
So far, we’ve published three sets of data tables that detailed some of the findings. The first looked at planned 2012 spending , the second reported on marketing spending by channel, and the third rated marketing communications channels on their effectiveness.
So how do marketers rate marketing channels when it comes to effectiveness? According to 95% of the CMO’s* who responded to The Distributed Marketing Blog’s survey in July, 2011, email is somewhat or very effective.
The sur* 190 marketers with the title CMO, Vice President, Sr. Vice President, or Director of marketing answered a July 2011 survey conducted by The Distributed Marketing Blog. The chart shown here summarizes responses to the question: Please rank the marketing communications channels below as not effective, somewhat effective, or very effective.
So how do marketers rate marketing channels when it comes to effectiveness? According to 95% of the CMO’s* who responded to The Distributed Marketing Blog’s survey in July, 2011, email is somewhat or very effective.
The 190 marketers with the title CMO, Vice President, Sr. Vice President, or Director of marketing answered a July 2011 survey conducted by The Distributed Marketing Blog. The chart shown here summarizes responses to the question: Please rank the marketing communications channels below as not effective, somewhat effective, or very effective.
ref: distributedmarketing.org